Mamba Hyperflux

Razer

We were challenged to present Razer’s all-new Hyperflux Wireless Power technology, introduced in a wireless mouse and mat combo. To put a fresh spin on the brand’s traditional CGI/3D content, we pitched our own reinvented concept art, animating our own Mamba snake and demonstrating its fierce prowess in skilfully avoiding connection disruptors. We believe we nailed the fearless Razer Mamba—showcasing its superior signal strength and advanced wireless technology.

 

In numbers

YouTube: 207K

Facebook: 131K views & 622 shares

Client
Razer

Production
Genesis Motion Design

Conceptualisation
Rachael Lum, Rohan Lorenz, Benjamin Ang

Art Direction
Rachael Lum, Benjamin Ang

Producer
Darren Shieh

Designers
Rachael Lum, Rohan Lorenz, Sarah Wang, Natalie Ang, Muhammad Khairil bin Abdul Malik, Benjamin Ang

Animators
Rachael Lum, Rohan Lorenz, Sarah Wang, Natalie Ang, Jay Septimo, Muhammad Khairil bin Abdul Malik, Benjamin Ang

3D Shading/Texturing, Animation, Lighting & Rendering
Rachael Lum, Benjamin Ang

Compositing
Rachael Lum, Sarah Wang

Music
Fuse Adventures in Audio