360 Activation

Great Eastern

Since its inception, Great Eastern has strived to provide security and wellbeing to its people. To showcase the company’s rich heritage, we designed a 360 ° experiential journey featuring scanned vintage photos from yesteryear and brought them back to life by animating the stills. The final exhibition will be displayed at the client’s showroom, allowing everyone to walk down memory lane and revel in stories that span over a century.

Client
Great Eastern

Production
Genesis Motion Design

Creative Direction
Zhang Long Fei

Producer
Kacey Sim

 

Designers
Xin Qiang Lim, Sarah Wang, Joanne Lin, Stacey Cobrador

Animators

Xin Qiang Lim, Sarah Wang, Joanne Lin, Stacey Cobrador