Razer
We were challenged to present Razer’s all-new Hyperflux Wireless Power technology, introduced in a wireless mouse and mat combo. To put a fresh spin on the brand’s traditional CGI/3D content, we pitched our own reinvented concept art, animating our own Mamba snake and demonstrating its fierce prowess in skilfully avoiding connection disruptors. We believe we nailed the fearless Razer Mamba—showcasing its superior signal strength and advanced wireless technology.
In numbers
YouTube: 207K
Facebook: 131K views & 622 shares
Client
Razer
Production
Genesis Motion Design
Conceptualisation
Rachael Lum, Rohan Lorenz, Benjamin Ang
Art Direction
Rachael Lum, Benjamin Ang
Producer
Darren Shieh
Designers
Rachael Lum, Rohan Lorenz, Sarah Wang, Natalie Ang, Muhammad Khairil bin Abdul Malik, Benjamin Ang
Animators
Rachael Lum, Rohan Lorenz, Sarah Wang, Natalie Ang, Jay Septimo, Muhammad Khairil bin Abdul Malik, Benjamin Ang
3D Shading/Texturing, Animation, Lighting & Rendering
Rachael Lum, Benjamin Ang
Compositing
Rachael Lum, Sarah Wang
Music
Fuse Adventures in Audio
Genesis Motion Technology
(Motion Graphics, Animation & Creative Studio)
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Partnerships & Press
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