Micro-Star International (MSI)
There’s nothing quite like having your game sync up in glorious RGB when you execute a climatic all-kill—now made possible with Micro-Star International’s (MSI) insanely sick, revamped Mystic Light software. Working closely with HQ in Taiwan, we kick-started our process by researching popular gaming genres to be part of our key visuals, before conceptualising an engaging storyline to efficiently target and draw viewers in.
In numbers
YouTube: 9K
Twitter & Instagram: 20K
Facebook: 278K
Client
Micro-Stay International
Production
Genesis Motion Design
Conceptualisation
Stacey Cobrador, Joanne Lin, Jay Septimo, Benjamin Ang
Direction
Benjamin Ang
Animation Director
Jay Septimo
Art Director
Benjamin Ang
Producer
Darren Shieh
Designers
Stacey Cobrador, Joanne Lin, Clarice Woon, Jolene Tan
Animators
Stacey Cobrador, Joanne Lin, Clarice Woon, Jolene Tan, Rachael Lum, Jay Septimo
Music
GRYD Studio
Genesis Motion Technology
(Motion Graphics, Animation & Creative Studio)
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