Active Silver

Scoot

Traveling is an experience befitting of a mighty story, one that we are always raring to tell. To inject a zest of life to Scoot’s ‘Active Silvers’ campaign, we joined forces with Block J to tell a compelling tale: an old man spending his golden years soaking in the sights and sounds of the world—all the while ensuring we aligned to our client’s whimsical and young-at-heart persona.

 

In numbers

Facebook: 30K

Client
Scoot Singapore

Production
Genesis Motion Design

Agency
BLKJ HAVAS

Creative Direction
Zhang Long Fei

Producer
Hyun Jin Yoo

 

Designers

Sarah Wang , Clarice Woon, Joanne Lin, Stacey Cobrador, Lam Guan Wah, Chintana Lee, Choo Hui Xuan