In the world of marketing and communication, videos are becoming increasingly essential to capture people’s attention. Beyond being a powerful way of conveying stories with depth and emotion, video marketing ensures your message sticks in an otherwise crowded market.
This is where professional video production companies come into play as they guide you through the complex process of creating captivating narratives that connect with potential clients. To introduce the benefits of this invaluable asset, we’ll discuss how working alongside one such team could be your key corporate advantage when it comes time to create a truly impactful marketing experience for audiences in Singapore—and beyond.
Reason #1: Professionalism and Experience
Hiring a professional video production company in Singapore is the best way to ensure that your project is executed with the highest level of professionalism and expertise. Social media agencies in Singapore have extensive experience producing corporate videos that are effective, engaging, and of top-notch quality.
By turning to a dedicated video production crew for your project needs, you can be sure that you’ll get just that—a team of creative and experienced professionals who guarantee excellent service, from pre-production planning to filming and editing.
In this competitive age of digital content, making sure your video stands out from the crowd and hits the right target audience requires a certain level of production polish and business acumen. While mobile apps present efficient options for video editing, engaging an experienced video production company makes a world of difference and this decision will be what you need to stay ahead on screen.
Reason #2: Access to Quality Equipment and Resources
Working with an experienced video production company in Singapore offers the ultimate shortcut to crafting top-tier visuals. You’ll have access to industry gold standards, including cutting-edge editing suites and cameras, studio space equipped with lighting kits—not forgetting expert sound recording & mixing engineers as well as animators and graphic artists at your fingertips!
Weaving these high-value resources into your project saves you time and money while guaranteeing you exemplary results that could otherwise be impossible for a solo person or inexperienced team. The luxury of having professionals who are veterans in their craft is simply unmatchable when it comes to creating videos of lasting quality.
Reason #3: Creative Input and Expertise
With the support of the right corporate video production house, you can ensure that you get the creative input and expertise needed to develop a unique vision for your video project. Whether you are looking for help creating captivating trailers, smooth motion graphics, or dynamic storytelling cuts—a good team of professionals can work with you every step of the way to turn your ideas into tangible reality.
Aside from providing creative services, they can also help you stay on track with your timeline and budget while ensuring that you’re using the most effective strategies to understand and connect with your audience.
A quick tip for all marketers and project managers—when working with a video production team, it’s important to clearly explain what output format you need and create a comprehensive brief outlining exactly what needs to be done; this will guide them throughout the entire process and ultimately set up your campaign for success!
Leverage Genesis Motion Technology to Improve your Content Reach
The ability to create captivating corporate videos has never been more important. As the demand for visual content continues to grow, working with a top-tier video production house in Singapore becomes more urgent a need to keep up with the competition.
At Genesis Motion Technology, we fully understand that fact. As a premier video production agency based in Singapore, our team of multidisciplinary professionals will harness the power of visuals, 2D motion graphics, 3D animation and other technologies to deliver eye-catching media. So whether it is to impress esteemed clients or allow them to connect with their target audience and drive sales, we promise to deliver captivating videos and social media content to help achieve your business goals with ease.
Make your story soar with our studio’s selection of custom-crafted animation and video design solutions. Elevate the impact of your campaign or corporate film—no matter the goal, we are ready to give you the boost you need. Get in touch with us today and realise your untapped potential.
If you have a minute, read a little more on our services and expertise in animation or production via our informative blogs. They might just give you the inspiration you need to explore your next creative project with us.
Ready to turbocharge your social media content and create a real connection with your followers? Animation could hold the key! From GIFs to long-form explainer videos or illustrations—the type of animation you use has immense influence when it comes to making an impression.
To serve as an aid and a helpful point of reference for content managers or marketers, in this blog post, we’re exploring different types of animation solutions that can spice up your brand socials and capture attention on feeds. Read on for a crash course in animation design and learn slick strategies to make sure your content stands out from the crowd.
1. Motion Graphics Animation
First up, we have motion graphics animation, which are animated visuals with text and audio that enhance and explain content. In the world of digital marketing, motion graphics have become a must-have tool for brands and businesses in Singapore and beyond.
Whether highlighting key product information, breaking down complex campaign infographics or even listing out promotional package details—these eye-catching visuals provide opportunities for companies to communicate their message in a dynamic manner.
Often incorporated with a voiceover or text captions, the creation and use of motion graphics in animated stories, reels or posts on social media platforms like Instagram or Facebook is informative and highly attractive. Recent reports show that 90% of users continue to find visual information more appealing than static information, and this is an insight that brands should continue to harness with the use of motion graphics to increase engagement and optimise click-through to end rates.
Check out our agency’s motion graphics project to showcase Fagerdala’s whisper foam!
2. 2D Animation
2D animation is another great option to provide viewers with more clarity on your company’s message, as well as make the process more entertaining. From cartoons to hand-drawn art or whiteboard animation— this type of social media content ignites creativity and provides an opportunity for brands to tell a story in fun yet informative ways.
Due to the level of technical expertise required, 2D animation is usually created with the help and support of experienced animation studios or social media content agencies. Traditionally, this type of animation style is used to teach users about a brand story, guide them through onboarding processes and drive home certain messages with greater emotional impact and clarity.
For example, take a look at our creative 2D animation ad with Singapore’s Macdonald’s.
3. 3D Animation
3D animation is a type of computer-generated imagery that provides hyper-realistic visuals. From photorealistic mechanic renderings to mind-blowing fantasy realms, 3D animation is giving companies unprecedented creative freedom when it comes to captivating social media audiences and gathering more followers.
Frequently incorporated in successful campaigns and branded content strategies—this animation technique allows potential users to explore the workings of engines or games in an interactive manner. Whether you’re looking for a unique way of visualising product models in an interior space or want something more otherworldly—the possibilities are virtually limitless.
Revel in the 3D details of our collaboration with Razer to promote the Razer Zephyr!
Upgrade your Social Media Content with Genesis Motion Technology
Unleash the creative power within you and let Genesis Motion Technology bring it to life. Partnering with us will not only provide you access to an array of animation capabilities and services, but also equip your team with the necessary understanding of the unique advantages of each type of animation technology.
Whether used for brand awareness campaigns or product launches—our Singapore-based experts and creators can help make sure your social media content has maximum impact in no time at all. Contact us now and obtain curated recommendations for your social media platforms ready for an overhaul and uplift.
Creative directors tasked with producing engaging content, marketers looking for the next big idea, and product managers who want to make a splash in Singapore’s creative industry all face one common challenge – understanding what animation type will best serve their project.
Is it going to be 2D or 3D?
Will it be better to go with traditional hand-drawn animation that has stood the test of time or do more innovative approaches such as 3D graphics to produce more attractive results? In this post, we’ll take a closer look at both these types of animation, shedding light on key differences to figure out which one could be the perfect fit for you and your upcoming projects.
Get ready to be inspired as we dive into this age-old debate!
Key Differences
Undeniably, 2D animation and 3D animation are two creative disciplines that are very popular among studios, graphic designers and animators here in Singapore. Often seen in TV commercials, social media content and web design, animation is increasingly commonplace in Singapore to promote brands, products or services.
Despite fulfilling the same purpose of bringing delightful entertainment to viewers, the animation and motion graphic design employed via 2D and 3D technology is drastically different, and for anyone in the creative field, it is crucial to understand these disparities.
What is 2D Animation and Motion Design?
First up, let’s start with the good ‘ol 2D animation service. This type of animation typically involves moving graphics of objects and characters in 2D space, which is done by using traditional hand-drawing methods and digital drawing tools to animate each frame after the next, thereby producing the illusion of smooth movements.
Because the majority of 2D animation’s power lies in the purposeful way of incorporating elements and transitions, it is also often considered a more complex version of motion design by studios in Singapore and elsewhere.
What is 3D Animation and Motion Graphic?
Contrastingly, 3D animation refers to the process of making 2D objects seem three-dimensional. By mimicking the principles of a three-dimensional world, such as proportions, realistic lighting effects, intricate visual details and more, 3D animation can add depth and life to any motion graphic project easily.
However, with 3D artists having to create models or designs from scratch and animate them convincingly as three-dimensional figures on a two-dimensional surface, an immense amount of finesse and experience is required, which may make 3D animation services more time-consuming and expensive than 2D animation.
Stunning 2D & 3D Animation, Design And Motion Graphic
Ultimately, your choice in animation design or motion graphic style is not just decided by the effect of 2D or 3D animation but also deeply influenced by external factors such as time allowance, animation budget, the purpose of the project, target audience etc.
For example, if you are thinking of creating an eye-catching ad that possesses a strong, engaging storyline, such as Scoot’s ‘Active Silvers’ campaign, 2D animation is perfect as the brand’s iconic colours and ideas are conveyed effectively through well-designed characters and visually enchanting transitions.
However, if you wish to produce sleek and visually-arresting promotional videos like a commercial for Razer’s Viper 8k Hz Hyper Polling Technology, 3D visuals are best suited to translate intricate concepts and technical prowess, with 3D animation via renders that showcase the structural build and design details of a gaming mouse. This offers prospective customers highly realistic and accurate product representations that encourage eventual purchase.
Still unsure which form of animation is best suited for your projects and marketing campaigns?
Whether you are an up-and-coming start-up or a global brand making an impact on individuals worldwide, we invite you to start a conversation with the Genesis Motion Technology team in Singapore. Get inspired by our creations and collaborations — and look forward to manifesting your own story through motion.
No matter if you require engaging 2D animation infographics or 3D motion graphics and designs to make your campaign’s message shine, we are confident in meeting and exceeding each and every one of your expectations.
Contact us today for more information. But don’t say we didn’t warn you because you’ll definitely feel our passion burn from the get-go, so we hope you’re prepared to create the best work possible together!
POSEOFFCHALLENGE ICO
Given The Task To Create Something Funky, Cool And Undeniably Fun, This Project With Lego Is What Dreams Are Made Of. Starting With Just Loose Lego Pieces, We Combined Stop Motion Photography And Cute Sketch Animations To Create A Video That Not Just Looked Great, But Effectively Showcased The Product And The Video’s CTA. And Yes, We Built The Shoe From Scratch Too!
Given The Task To Create Something Funky, Cool And Undeniably Fun, This Project With Lego Is What Dreams Are Made Of. Starting With Just Loose Lego Pieces, We Combined Stop Motion Photography And Cute Sketch Animations To Create A Video That Not Just Looked Great, But Effectively Showcased The Product And The Video’s CTA. And Yes, We Built The Shoe From Scratch Too!
Given The Task To Create Something Funky, Cool And Undeniably Fun, This Project With Lego Is What Dreams Are Made Of. Starting With Just Loose Lego Pieces, We Combined Stop Motion Photography And Cute Sketch Animations To Create A Video That Not Just Looked Great, But Effectively Showcased The Product And The Video’s CTA. And Yes, We Built The Shoe From Scratch Too!
POSEOFFCHALLENGE
Given The Task To Create Something Funky, Cool And Undeniably Fun, This Project With Lego Is What Dreams Are Made Of. Starting With Just Loose Lego Pieces, We Combined Stop Motion Photography And Cute Sketch Animations To Create A Video That Not Just Looked Great, But Effectively Showcased The Product And The Video’s CTA. And Yes, We Built The Shoe From Scratch Too!
Given The Task To Create Something Funky, Cool And Undeniably Fun, This Project With Lego Is What Dreams Are Made Of. Starting With Just Loose Lego Pieces, We Combined Stop Motion Photography And Cute Sketch Animations To Create A Video That Not Just Looked Great, But Effectively Showcased The Product And The Video’s CTA. And Yes, We Built The Shoe From Scratch Too!
Given The Task To Create Something Funky, Cool And Undeniably Fun, This Project With Lego Is What Dreams Are Made Of. Starting With Just Loose Lego Pieces, We Combined Stop Motion Photography And Cute Sketch Animations To Create A Video That Not Just Looked Great, But Effectively Showcased The Product And The Video’s CTA. And Yes, We Built The Shoe From Scratch Too!